Press Release Adman: Warhol Before Pop

A watercolor painting of a leg from the knee down that is purple in color with designs painted in black. The foot of the leg is in a high heel shoe that is yellow with pink designs on it and a pink strap on the top. "December Shoe" is written in cursive writing below the shoe and Andy Warhol's signature is in the bottom-right corner.

Andy Warhol, Shoe and Leg ("December Shoe"), ca. 1956, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

For immediate release

Tuesday, January 30, 2018

The Andy Warhol Museum announces Adman: Warhol Before Pop, opening April 27, 2018. With the backdrop of 1950s New York and its burgeoning advertising industry, Adman: Warhol Before Pop focuses on the formative years of one of the 20th century’s most influential artists. It provides insights into the beginning of Andy Warhol’s career, from his award-winning work as a commercial illustrator through to his first, little-known gallery exhibitions of drawings and artist books. With over 300 objects—from rare drawings and photographs to vintage advertisements, artist books and recreated department store window displays—many on public display for the first time, Adman provides a comprehensive look at Warhol’s first decade in New York.

Children, shoes, album covers, and women’s fashions, dominate this early period of commissioned commercial work and artistic projects. But intimate drawings of young men, archival material from a world tour through Europe and southeast Asia, and drawings produced with his mother, present the complexities of Warhol’s personal journey for success at the start of his career. Foremost to the narrative of this exhibition, Adman lays bare the visual and aesthetic foundation, one dependent on a commercial sensibility, that influenced Warhol’s entire artistic career.

This exhibition is a collaboration between The Andy Warhol Museum and Art Gallery of NSW, Sydney and was curated by Nicholas Chambers, senior curator, modern and contemporary international art at Art Gallery of NSW. The exhibition at The Andy Warhol Museum is organized by Jessica Beck, The Warhol’s Milton Fine curator of art.

The Adman: Warhol Before Pop exhibition is accompanied by a catalogue co-published by The Andy Warhol Museum and Art Gallery of NSW, Sydney. The hardcover, 248 page book includes over 150 illustrations and essays by Warhol scholars and other experts in their field, providing insight into the beginning of Warhol’s career, from his award‐winning work as a commercial illustrator through to his first, little‐known exhibitions. The publication is available at The Warhol Store; call 412-237-8303.

Exhibition-related public programs

Andy Warhol’s Business Art with Anthony E. Grudin, Alex J. Taylor, and Blake Gopnik
Saturday, April 28, 2018
2 p.m.
The Warhol theater

In conjunction with the exhibition Adman: Warhol Before Pop, Anthony E. Grudin, assistant professor of art history at The University of Vermont, reads from his 2017 publication Warhol’s Working Class: Pop Art and Egalitarianism, which explores Andy Warhol’s creative engagement with social class. During the 1960s, Warhol’s work appropriated images, techniques, and technologies that have long been described as generically “American” or “middle class.” Alex J. Taylor, assistant professor and academic curator at University of Pittsburgh, will present new research on Warhol’s now iconic canvases of Campbell’s Soup cans and his engagement in the 1960s with corporations, specifically, America’s burgeoning packaged food industry.

Following the reading, Blake Gopnik, Warhol biographer and New York-based art critic, leads a Q&A focusing on the points of intersection between Grudin’s latest book, research, and the themes of the exhibition Adman: Warhol Before Pop.
Free

Colorful Horoscopes and Cocktails
Friday, May 18, 2018
6 p.m.
The Warhol entrance space

Co-presented with Journeys of Life
In conjunction with the exhibition Adman: Andy Warhol Before Pop, join us for a coloring party led by artist educators and themed with music, specialty cocktails, and astrology and tarot card readings by Judi Vitale and Angel Lozada, intuitive councilors from Journeys of Life. Sip a cocktail and color shoe, butterfly and cupid drawings just like Warhol did in the 1950s with his friends and fellow artists. Also, enjoy half-price museum admission during Good Fridays and see the special exhibition on the second floor.
Free

Window Dressing: An Evening of Fashion from the Eons Archives
Friday, July 13, 2018
7 p.m.
The Warhol entrance space

In conjunction with the exhibition Adman: Warhol Before Pop, The Warhol hosts a night of cocktails, music, and 1950s fashion, carefully curated by Richard Parsakian, the owner of Eons Fashion Antique. Live models showcasing items from Parsakian’s archive will bring to life works from Adman.

The cash bar will feature Ladies United for the Preservation of Endangered Cocktails (LUPEC) crafted drinks inspired by Andy Warhol’s mother, Julia Warhola. Fifties cocktail attire is encouraged.
Free


The Warhol receives state arts funding support through a grant from the Pennsylvania Council on the Arts, a state agency funded by the Commonwealth of Pennsylvania; the National Endowment for the Arts, a federal agency; and The Heinz Endowments. Further support is provided by the Allegheny Regional Asset District.

The Andy Warhol Museum

Located in Pittsburgh, Pennsylvania, the place of Andy Warhol’s birth, The Andy Warhol Museum holds the largest collection of Warhol’s artworks and archival materials and is one of the most comprehensive single-artist museums in the world. The Warhol is one of the four Carnegie Museums of Pittsburgh.

Carnegie Museums of Pittsburgh

Established in 1895 by Andrew Carnegie, Carnegie Museums of Pittsburgh is a collection of four distinctive museums: Carnegie Museum of Art, Carnegie Museum of Natural History, Carnegie Science Center, and The Andy Warhol Museum. The museums reach more than 1.4 million people a year through exhibitions, educational programs, outreach activities, and special events.

Press Images

By downloading images, you are agreeing to use them for non-commercial, editorial press coverage only, and reproduce each with its accompanying credit and copyright. Please see full terms of service.

Register or login to download images.

Credit and copyright

Andy Warhol, Shoe and Leg ("December Shoe"), ca. 1956, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

A watercolor painting of a leg from the knee down that is purple in color with designs painted in black. The foot of the leg is in a high heel shoe that is yellow with pink designs on it and a pink strap on the top. "December Shoe" is written in cursive writing below the shoe and Andy Warhol's signature is in the bottom-right corner.

Andy Warhol, Shoe and Leg ("December Shoe"), ca. 1956, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, (Stamped) Basket of Flowers, ca. 1961, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, (Stamped) Basket of Flowers, ca. 1961, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Andy Warhol, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Andy Warhol, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Bra and Girdle, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Bra and Girdle, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Demande Réponse, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Demande Réponse, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Female Fashion Figure, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Female Fashion Figure, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Female Head, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Female Head, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Hand and Flowers, 1957, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Hand and Flowers, 1957, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Happy Butterfly Day, 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Happy Butterfly Day, 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol and Julia Warhola, “Princess Margaret”, ca. 1957, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol and Julia Warhola, “Princess Margaret”, ca. 1957, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Men’s and Women’s Legs and Shoes, 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Men’s and Women’s Legs and Shoes, 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, “Miss Dior”, ca. 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, “Miss Dior”, ca. 1955, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Multiple Fashion Accessories, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Multiple Fashion Accessories, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, New York City Map, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, New York City Map, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Unidentified Female, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Unidentified Female, 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Credit and copyright

Andy Warhol, Woman (with Strawberry Stamps), 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.

Downloads

Andy Warhol, Woman (with Strawberry Stamps), 1950s, The Andy Warhol Museum, Pittsburgh, © The Andy Warhol Foundation for the Visual Arts, Inc.